Growing brands and small businesses are constantly trying to cut down on marketing costs. While digital marketing is the new rage, there is no way that companies can entirely avoid traditional means of advertising. Marketing materials must be printed from time to time, often for specific events, or to promote a brand on the right occasions. Besides flyers and postcards, many brands also prefer using short run posters. In this post, we are discussing more on short run posters and why this could be a perfect tool for your marketing campaign.
Why consider short run posters?
Certain marketing materials make a lasting impact, and short run posters are one of them. These are smaller in size, so you can hand them over to customers at events easily. Customers are more likely to stare at things that are tangible and easily readable, and that’s where short run posters becomes an effective marketing tool. From sharing special deals and offers, to giving out brand information and event details, short run posters can be used for various purposes. The good news is you don’t have to spend huge to print these small posters, and there are a wide range of finishes to choose from – including glossy finish that’s currently in vogue.
Bottom line: When it comes to cost effectiveness and impact, short run posters remain one of the best options for brands, especially small businesses that don’t have resources to spend on big banners, flyers and highway billboards.
Ordering short run posters
You don’t need a local service to print short run posters. There are many printing services online, and most of them have standard sizes, finishes and options to choose from. Figure out the kind of design and style you need, and you can even choose to place a small order initially. Many printing services also have design assistance, so they can get the short run posters designed and printed, as per the requirements of your brand. In other word, your company doesn’t need to hire a graphic designer either.
Just ensure that you have a quote in advance for the order, and do check how full-color short run posters from the service look like. Right messaging and quality are two aspects that determine now effectively these small posters create an impact on the customer, and there is no reason to compromise on the printing service. Check online for estimates now!